Growth notes from the uncomfortable side of marketing.
Sharp, Romaniuk, Binet and Field, Ritson, Rumelt applied to real projects. No platitudes. No it depends. Actual opinions backed by actual data.
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What you will get
Uncomfortable truths
What the evidence actually says about growth, loyalty, brand, and budgets. Cited, not vibes.
How I actually did it
Real stories from real projects. The specific decisions, the numbers, what worked and what did not.
Framework thinking
Diagnosis to Strategy to Execution to Optimization applied to situations you will recognize.
Books worth reading
One recommendation per issue. Why it matters. What it changed in how I work.